
Understanding search engine optimization (SEO) and how it relates to improving the volume and quality of traffic to your website is a critical step towards achieving online success.
Auto-generated XML sitemaps, Google Webmaster Tools integration-ready, and SmartRank Meta tags are just a few of the leading edge methods SwiftEdit CMS offers to make sure your site is a prime candidate for search engine placement.
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Understanding search engine optimization and how it relates to improving the volume and quality of traffic to your website is a critical step towards achieving online success.
SwiftEdit Content Management System understands and integrates the most fundamental as well as innovative SEO techniques. In this video, we'll cover just a few key features.
Let's start with smart rank. Smart rank is an powerful feature deployed with every SwifteditCMS. If your managing the website on behalf of a client, or managing it for yourself, you never have to worry about meta tags, or advanced meta tags, as they are available for each and every page through a simple text-form.
Here we see the live swifteditcms.com features page, switching over to the administration view we see our editable page layout, and below it - we can see where we control relevant meta data. This meta data will be generated automatically but it's a good idea to review it and make sure it makes sense.
Next, we'll discuss XML sitemaps. Each time you a add a new page, delete a page, or modify an existing page on your website; both an HTML and an XML sitemap will be generated automatically. For SEO purposes, we're most interested in the XML sitemap today.
For simplicity, here we see just a few of the pages swifteditcms.com turned on. We have provided a link directly to our XML sitemap from here. XML sitemaps allow search engines to quickly find all the pages, and how frequently they've been updated. We have found our clients websites are crawled more frequently and updated sooner because of SwiftEdit's integration of auto-generated XML sitemaps. More information on XML sitemaps, check out www.sitemaps.org
Lastly, and certainly not least we'll discuss Google Webmaster Tools integration. An extremely powerful SEO process that you simply can't miss out on.
Creating a Webmaster Tools account with Google is simple, and free. When you create your account, Google will provide you with a unique key that when entered into SwiftEdit CMS settings, will unlock a number of exciting features.
In our SwiftEdit CMS settings area, you can see where we have placed our Google key.
Features like site overview statistics, optimization suggestions and recommendations, just to name a few - are extremely beneficial to growing our website.
See your site through the eyes of a Google bot! How frequently Google visits your site, and page links to and from your site.
Google Webmaster Tools can also show you important things such as duplicate content on your website, that you may want to consider revising or removing all together.
The power of of SwiftEdit CMS with Google Tools is that SwiftEdit talks automatically with Google every time you make a change to a page, and will make Google reread your website in minutes.
SEO integration is just another one of the many exciting features that's part of the SwiftEdit CMS.
See many more like this on swifteditcms.com